Case Studies
Lead Generation for Hospitality Industry
Industry: Restaurant/ Hospitality
Executive summary: A mid-size company has been trying to increase sales and revenue, and get their 24 member sales team to deliver on the agreed parameters. The team is however struggling to generate leads. Operations team doesn’t have projects, while auditors state that the company is on the verge of bankruptcy.
Challenge: Lead Generation and Increased Sales.
Problem statement: Without leads, there are no sales and no business. Investors get worried, stock prices fall and there are no statistics to review or report reasons for failure or opportunities missed. There is lack of clarity in defining business type of enterprises profit customer, lack of customer profiling due to huge discounts leading to impaired business functioning and impaired employee retention.
Solution: BizService Provider studied the company and its marketing methods and concluded the following;
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• Conventional marketing methods were used. Due to this, the search for prospects consumed more time and money. Only 100 prospects were able to be connected in a day on an average, using this method. There was also failing to connect with the right decision makers.
BizService Provider undertook remedial measures, identifying the market and preparing a customer database. We also outlined potential opportunities and their reach.
The database was prepared with a few key details: Company Name, Company Website, Industry, Contact name (full name), Address, Title, Telephone number, verified email address, Revenue size and Employee Size.
An email campaign was put in place, with a variety of options, using different templates. Leads and enquiries were followed up using telecalling.
Results: All this concerted effort, did realize in a significant push in leads and ultimately sales conversion. Our partnership with the company over the course of 4 years brought about substantial results and an increase in profits.
Client Testimony: We appreciate your involvement and support with the latest knowledge in the field of IT product marketing. With your comprehensively sourced database, we were able to amp up our lead generation and reach out to key industry players with our product.
Database Collation for Healthcare Startup
Industry: Health Care
Executive summary: A start-up dental products company has invested considerably in marketing and acquiring leads, but no concise positive results were observed.
Challenge: Data sanitization and quality lead generation
Problem statement: Difficulty in reaching out to dentist and other decision makers in the field. Database didn’t exist, and contacts were outdated. Investment was done on data but there was a lack of quality and verified data. Bounce rates were high, non-dentist data was mainly collated
Solution: The in-house data was cleaned, relevant contacts added which were comprehensive and more accurate. Contacts were verified and email campaigns executed as proof of quality, resulting in lead generation and ultimately sales.
Results: The database was sanitized and used for multiple product campaigns. This resulted in exponential sales and a 2 year contract was signed. We are still currently maintaining their database for them.
Client Testimony: Our target audience is very niche and product focused. Having spent money and efforts on reaching customers through the regular path to no avail, we were happy that quality leads were obtained through a targeted email marketing campaign in a short span of time. We also saved up on time and money.
Email Campaigns for Healthcare Company
Industry: Health Care
Executive summary: A rapidly growing company has been finding it increasingly difficult to increase productivity due to faulty databases and deficient marketing strategies.
Challenge: Market Survey and new Product Launch
Problem statement: The company’s current issues were studied, and using the findings, a comprehensive database list was created with a suitable campaign tool.
Solution: Marketing strategies were reconfigured, and drafted to suit the requirements of the product and the end-user. Email campaigns used the database effectively.
Results: Targeted campaigns increased productivity and an 80% reduction in rework.
Client Testimony: Our databases were originally sourced through the traditional route, and the bounce rates were high. Since our previous market surveys were redundant, BizService Provider helped us bring it up to date, recognize underlying issues and a revamped marketing strategy was put in place.
Operational Management for Health Care Company
Industry: Health Care
Executive summary: A reputed medical equipment company was facing difficulty in patient management due to increased footfalls and incomplete data capture
Challenge: Manpower utilization and Medical Equipment Sales
Problem statement: A rise in patient footfall and changes in treatment methodology, made it challenging to manage resources, resulting in shortage at times and excess at others.
Solution: The patient’s inflow and outflow was studied, and data captured was utilized and necessary changes put in place to accommodate all patients at any point of time in the day. This also streamlined functions and eased staff’s work. Target markets were identified, and different marketing methods used resulting in increased bookings and references..
Results: Operational excellence achieved with increased sales.
Client Testimony: Operational management was streamlined by a simple process, that resulted in a better workflow. We are delighted at how quick it was to identify the problem and ensure an increased patient footfall only by better management and a streamlined process.
Biz Service Provider
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