In this white paper, we discuss how you as a client can choose the right method of marketing the right database that fits in with your marketing needs.

Clients always come to us with questions about the right kind of marketing, that can help businesses in building a consistent lead pipeline.

Lead Generation can be done in multiple different ways. The kind of marketing that is used will help determine the number of leads, whether they convert to sales and ultimately the bottom line profit

Conventional methods of marketing are redundant, and clients are not often impressed with the options or the approach.

A few questions that clients repeatedly direct towards us include,

• What are the subtle ways of reaching potential contacts and gathering their details?
• What are the methods employed by Fortune 500 companies to continue being at the top of their game, earn consistency in revenue from big clients?

Having put forth these questions to us, there are several reasons that have resulted in the regular methods of data gathering becoming redundant, and the adoption of newer methodology to obtain contacts and update databases. These include;

• Telemarketing becoming intrusive and unforeseen, causing decision-makers to shift attention from the jobs at hand to shift focus, thereby breaking their train of thought
• Radio and Newspaper ads are not often heard and never seen.

Fax Marketing is redundant, very          expensive and no access to direct  fax numbers.

• Door to door marketing is very expensive, tedious and time consuming.
• Events and Conferences are expensive, need expensive marketing and require follow-ups
• Pamphlets are expensive, tedious and decision makers cannot be identified.
• Affiliate Marketing has a trickle-down effect, is slow and does not bring in significant revenue change.
• Social Media Marketing is dispersed, and requires consideration of many credentials.

E-Mail Marketing has been found to be deeply impactful, when done in a targeted, focussed approach, since it accessible anywhere and anytime. With emails increasingly used for personal and business reasons, increased security options and seamless mode of connection, it is the best method to reach out to potential prospects without being very intrusive.

A look at your customer’s profile will give an idea of similar companies. These can be reached out to via email to begin an effective mode of communication.